ADWEEK on LinkedIn: Kellanova Names IPG Global Creative Partner on Select Brands (2024)

🌴 ADWEEK's guide to Cannes is here 🌴When it comes to the Cannes Lions International Festival of Creativity, every year seems the same and yet also totally different.The bottomless rosé and yachts aren’t going anywhere, but what once was a gathering of creative weirdos and production houses is today a disorienting melange of tech execs, celebrity entrepreneurs, Instagram influencers, activists and about 50 other subsets of the marketing universe.So what should you be looking out for, either as a first-time attendee or a veteran returning to an ever-changing landscape? ADWEEK has you covered with this year’s guide to all things Cannes Lions. David Griner returns and shares... 🫢 The Dos and Don'ts of Your Time at Cannes: https://adweek.it/3z0B7yr🤝 The Top Spots to Network With Creatives at Cannes: https://adweek.it/3z4PFNj 🤩 These Celebs Mean Business at This Year's Cannes: https://adweek.it/4b0fGLb🦸 A Guide to Approaching Your Hero, Dream Client and Future Boss at Cannes: https://adweek.it/3VxThQR📣 5 Topics That Will Be the Talk of Cannes: https://adweek.it/4aWkilx

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To kick up some excitement for The Clorox Company brand’s new Pine-Sol scented ForceFlex Scented Trash Bags, Tionne “T-Boz” Watkins—aka the “T” from the iconic girl group, TLC—joined its “Scents That Take You Back” campaign to flex her dance muscles and show fans on social media how to dispose of their waste with fragrant flair. https://adweek.it/3YhRhOm

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More of the best creative work and stunts have been added to our 2024 Olympic and Paralympic tracker! Check them out 👇 https://adweek.it/4bWnUo1

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⌚Time to tune in to the latest episode of the Marketing Vanguard podcast!On this episode of Marketing Vanguard, we welcome Gabrielle Dallas Wesley, CMO and Senior VP of Marketing at Mars Wrigley North America. Here is Gabrielle’s hot take on the debate between performance marketing and marketing for building brand equity:♨️ “There's a lot of conversation among marketers about the balance between performance marketing and equity building. And I think we're all trying to figure out the right balance. We are constantly testing and learning and trying to find the right balance between short-term performance and long-term brand equity.”Listen to the full episode: Apple: https://apple.co/4fa9J1sSpotify: https://spoti.fi/3LIkVEU

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In an advertising landscape where personalization is paramount, leveraging advanced data, understanding subcultures, and using AI responsibly can enhance brand favorability and purchase intent. Nidia Serrano, VP, sales marketing at SiriusXM Media explains why brands must adapt to stay relevant and connect authentically with consumers. #sponsoredhttps://lnkd.in/dPtBP4RZ

Discuss the nuanced dynamic of both driving culture and responding to it with big-name CMOs. Learn how to lead with intentionality and authenticity through case studies at #Brandweek, this September 23–26 in Phoenix, Arizona. https://adweek.it/3SnhJ5o

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Publicis Groupe has entered into an agreement to acquire Influential, a top influencer and creator marketing company and platform. The move expands Publicis’ ability to connect brands and consumers through targeted digital influencer campaigns, culling from Influential’s network of over 3.5 million creators. https://adweek.it/4d0NUQv

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